Natanael Cano is a Mexican singer, rapper, and songwriter who is best known for pioneering corridos tumbados, a unique mix of traditional Mexican corridos and modern trap music.
His breakout moment came with the song Soy el Diablo and its remix featuring Bad Bunny, which brought him international attention. By 2024, his net worth is estimated at $7 million, thanks to his music, live performances, and brand collaborations.
This article tells the story of Natanael Cano, who revolutionized Latin music by pioneering corridos tumbados, collaborating with global stars, and building a successful multi-million-dollar career.
Natanael Cano Net Worth
Natanael Cano has an estimated net worth to be around $7 million as of 2024. This wealth comes from various sources, including his music career, live performances, and endorsement deals.
Known for his trailblazing work in corridos tumbados, he continues to grow his income through album sales and digital streaming platforms.
In 2024, his annual income is estimated to be $1 million. This is attributed to his successful music tours, collaborations with major brands, and the growing popularity of his unique music style.
In 2023, Natanael’s net worth was slightly lower, around $6 million. The increase over the past year reflects his ongoing success in releasing hit songs and performing internationally.
His influence in the Latin music scene and innovation in modernizing traditional Mexican music have significantly contributed to his financial growth.
| Natanael Cano Net Worth & Income Source | |
|---|---|
| Name | Natanael Cano |
| Net Worth | $7 million |
| Annual Salary | $1 million |
| Income Source | Singer, Concerts, Brand partnership |
Natanael Cano Income Source
Natanael Cano’s income is sourced from a variety of streams that reflect his success as a pioneering artist in the Latin music industry:
Music Sales and Streaming Revenue
Cano music generates significant income through digital platforms like Spotify, Apple Music, and YouTube.
His innovative corridos tumbados style attracts millions of streams worldwide. Songs like Soy el Diablo and Arriba de la Blindada are fan favorites, earning him royalties from global listeners.
His YouTube channel, featuring music videos and other content, also contributes to his revenue through ads.
Live Performances and Tours
Concerts and tours are among Natanael’s highest revenue sources. In 2024, he is performing on his Tumbado Tour, visiting major cities in Mexico and the United States.
His live shows often sell out, bringing in substantial income from ticket sales and exclusive VIP packages.
Brand Collaborations and Sponsorships
Natanael works with various brands for endorsements and partnerships.
He collaborates with fashion labels, beverage companies, and tech brands, leveraging his massive fan base to promote their products.
These collaborations include custom-designed apparel and exclusive campaigns that appeal to his audience.
Merchandise Sales
Natanael Cano branded merchandise, such as clothing, accessories, and collectible items, is another lucrative source of income.
His unique style resonates with fans, making his merchandise highly sought after.
Social Media and Content Creation
With millions of followers on platforms like Instagram and TikTok, Natanael also earns from sponsored posts and collaborations.
His social media presence connects him with fans while providing an additional income stream from advertising partnerships.
These diverse income sources contribute to Natanael’s growing net worth, showcasing his ability to capitalize on his musical talents and cultural influence.
Professional Journey to Rich Life
Natanael Cano professional journey began in 2018 when he started uploading guitar covers to YouTube.
By blending traditional Mexican corridos with modern hip-hop and trap influences, he created a new genre called corridos tumbados.
Inspired by Ariel Camacho, Cano gained recognition for his unique style, marking the start of a transformative era in regional Mexican music.
In 2019, Cano released his debut single, “El de los Lentes Gucci,” through Five Music. His fresh sound caught the attention of Jimmy Humilde, owner of Rancho Humilde, a Los Angeles-based urban regional Mexican label.
After seeing Cano’s viral Instagram videos, Humilde signed him in March 2019. Under Rancho Humilde, Cano released “El Drip,” his first single with the label, which reached the US Hot Latin Songs chart.
Later that year, he dropped his debut album, Todo Es Diferente, further solidifying his presence in the music scene.
Cano’s big break came with Soy el Diablo, a track that gained even more popularity after a remix featuring Bad Bunny.
This collaboration elevated him to international fame, introducing corridos tumbados to a global audience.
Cano partnered with Warner Music Latin and Apple Music, becoming the first Mexican artist to be featured as Apple Music’s “Up Next Artist.”
By combining traditional and urban music, Cano became a trailblazer for younger audiences. His work earned him awards like Premios Juventud and recognition as one of the most influential figures in Latin music.
Today, Natanael Cano continues to release chart-topping albums, perform sold-out shows, and inspire a new wave of artists in regional Mexican music.
Songs
- Madonna
- My Beautiful Angel
- The F
- PRC
- Bales of Bills
- Among the 20
- Ch and the Pizza
- Either I Go Or You Go
Income Growth Over Period
Natanael Cano income has experienced significant growth since his career began in 2018. Initially, he earned modestly by uploading guitar covers to YouTube and performing locally.
His income grew rapidly after signing with Rancho Humilde in 2019, where his single “El de los Lentes Gucci” became popular, and his collaboration with Bad Bunny on “Soy el Diablo” boosted his international fame.
His debut album, Todo Es Diferente, further increased his earnings, with streams, sales, and live performances contributing significantly to his financial growth.
By 2023, Natanael Cano net worth had risen to approximately $6 million, with a monthly income of around $30,000.
By 2024, his net worth reached $7 million, and his monthly earnings rose to $40,000, reflecting his ongoing success in the music industry, endorsements, and live performances.
His collaborations with major platforms like Warner Music Latin and Apple Music, as well as his growing influence in Latin music, have contributed to his continued financial growth.
| Year | Net Worth | Annual Salary |
|---|---|---|
| 2024 | $7 million | $1 million |
| 2023 | $6 million | $1 million |
| 2022 | $5.4 million | $600,000 |
| 2021 | $5 million | $400,000 |
Future Prospects
Natanael Cano future prospects in the music industry appear very promising. With his continued success in corridos tumbados, a genre he pioneered, Cano is likely to remain at the forefront of the Latin music scene.
As more artists are influenced by his fusion of traditional Mexican corridos with modern trap, his influence is expected to grow, attracting even more international recognition.
His collaboration with global stars like Bad Bunny has already opened doors to broader audiences. And he is likely to continue forming powerful partnerships with mainstream artists across genres.
Looking ahead, Cano growth can also be fueled by expanding into new markets and increasing his live performance presence worldwide.
With a strong online following and ongoing support from major platforms like Apple Music and Warner Music Latin, Cano will likely continue to benefit from streaming revenue, brand endorsements, and merchandise sales.
His ability to blend genres and stay relevant to young listeners positions him as one of the leading voices in modern Latin music.
Natanael Cano Age
Natanael Cano is 23 years old as of 2024 and he was born on March 27, 2001, in Hermosillo, Mexico. His zodiac sign is Aries.
What is Natanael Cano Real Name?
Natanael Cano real name is Natanael Rubén Cano Monge.
What Happend to Natanael Cano?
Recently, Natanael Cano has been at the center of controversy, particularly surrounding his legal issues and public image.
In August 2024, Cano was arrested in Hermosillo, Mexico, after a video emerged showing him allegedly bribing a police officer. This incident created a stir, adding to his already intense public profile in the Latin music industry.
Cano’s professional life, however, continues to thrive. Known for pioneering the “corridos tumbados” subgenre of Mexican music, he remains a key figure in Latin trap.
He maintains a large fan base and continues to release successful music, with his album Nata Montana ranking well on Latin charts.
Despite the legal issues, his musical career shows no signs of slowing down, and he is likely to continue influencing the genre moving forward.
Natanael Cano Achievements
Here are some of Natanael Cano’s key achievements:
Pioneering Corridos Tumbados: Natanael is credited with creating the corridos tumbados genre, a fusion of traditional Mexican corridos and modern trap music.
His innovation has shaped the future of regional Mexican music and influenced many artists in the genre.
Chart-Topping Singles: His debut single El de los Lentes Gucci (2019) and the remix of Soy el Diablo featuring Bad Bunny were major hits.
Soy el Diablo gained global attention and charted on various Latin music charts, expanding his fanbase internationally.
Premios Juventud Wins: In 2020, Cano won three Premios Juventud awards, including Nueva Generación Regional, Colaboración OMG, and La Más Picosa. These accolades helped cement his reputation in the Latin music industry.
Apple Music’s Up Next Artist: At 19, Cano became the first Mexican artist to be named Apple Music’s Up Next Artist.
Successful Collaborations: Cano has worked with major artists like Bad Bunny, further boosting his visibility on the global stage. These collaborations have contributed to his growing success across Latin and mainstream music.
These achievements highlight Natanael Cano’s rapid rise as one of the most influential figures in Latin music today.
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